Everyone always thinks that what they do is different, unique, and extremely valuable. It’s a marketer’s job to make this case for their solution or service. It’s our job, as sales people, to take that case and make it a reality. Unfortunately, when it comes to cybersecurity, it’s not a simple sale.
Pradeep Aswani is the General Manager and founder of Cloud Harmonics Inc., the pioneer of holistic distribution, which provides the Education, Engagement and Enablement capabilities that technology and channel partners need to accelerate the adoption, ramp and sales of next-generation cybersecurity, software-defined networking and cloud technologies.